Doe Deere’s Bright Entrepreneurial Vision

When Doe Deere first started creating and selling brightly colored cosmetics nine years ago, she didn’t realize that she would soon be known as the “Queen of Unicorns.” But the lavender haired entrepreneur is more than a fashion icon. Her company, Lime Crime, is one of the first makeup businesses to operate entirely through e-commerce. It created the now-ubiquitous “blue Unicorn” lipstick, and was among the first to introduce transfer-proof liquid-to-matte lipstick.


“Queen of Unicorns” is the perfect way to describe someone as striking as Doe Deere, whose boldly colorful makeup and hair has been a source of inspiration for millions of young fashionistas. Unsurprisingly, her artistic and entrepreneurial streak started at a young age. When she was 13 and living in Russia, she sold temporary tattoos to her peers. After moving to New York City at age 17, Deere became a musician, where, in addition to learning about the finer points of creating a brand and connecting with fans, she met her husband.


Fashion as a form of self-expression has always been important to Deere. In her twenties, she started posting experimental makeup looks on Youtube, gaining a major following with her artistically outlandish looks. When she started a DIY fashion line on eBay in 2004, she chose the name “limecrime” simply because lime green is her favorite color and she wanted something that rhymed. When she had trouble finding brightly-hued makeup to match her designs, she started making her own, and in 2008, Lime Crime was born.


Since its inception, Lime Crime has gained a strong following, spurring the brightly colored makeup trends that saturate today’s cosmetic culture. But Deere is concerned about more than making money. Lime Crime has been certified “vegan and cruelty-free” by both Leaping Bunny and PETA, and Deere has spoken about the importance of connecting with her fans, who she refers to as “unicorns,” on social media. Deere has been listed as one of Self-Made Magazine’s “Top Inspiring Women Entrepreneurs” alongside entrepreneurial icons like Arianna Huffington.


Those who are interested in keeping up with Doe Deere’s latest makeup and fashion innovations can follow her on Instagram @DoeDeere and @limecrimemakeup.


Perception is Reality for EOS Lip Balm Consumers

Fast company has been tracking the untold story of how the EOS brand of lip balm has dismantled the leadership of ChapStick and overshadow this company that many people that was once the lip balm leader. EOS is the brand that the working class and celebrities are patronizing when it comes to lip balm products. Other companies that are selling products for dry chapped lips are all selling the same thing. It isn’t about what you are selling when it comes to this type of product. It is much more about the perception of what you are selling. Smooth products is what the Evolution of Smooth is marketing.

This is the thing that sets the Evolution of Smooth apart from other companies that may have simply jumped on the bandwagon for selling lip balm products. EOS lip balm made a conscious effort to separate from the mainstream by creating products that were recognizable because of the abundant colors. This company also managed to create products that were both characterized as smooth products for the lips.

This will play the intricate part in the way that people perceive the EOS lip balm. It may have essentially been designed to do the same thing that other companies were doing, but the founders of EOS lip balm made sure that this company had a different look and feel. The lip balm spears were different. The abundant flavors were different. All of these were things that would essentially bring forth a whole new product lineup for Kohls and Ulta consumers. All of these are things that would you have given customers something to think about. Before all the lip balm products seemed similar. Now it appears that is lip balm is something that stands out from the rest because it has been perceived to be different.

Karl Heideck – Multitalented Professional Litigator

Multitalented Professional Litigator Karl Heideck

Multitalented Professional Litigator Karl Heideck

Litigation is an action taken before the court to push for a particular right. It is the strategy of obtaining a case and of itself; a legitimate dispute or challenge. The procedure is likewise alluded as dispute resolution. It incorporates any assistance provided to people who have debate including business matters, companies or individuals with differences concerning banking transactions, competition, restructuring problems, and contractual matters among other issues. While, litigators are people who come in the middle to represent litigants or offended parties in common cases to help customers in the strategies of pleadings, discoveries and investigations.

A litigator fundamentally involves in considerable authority in ensuring any legitimate movement upon people and firms and tackles every issue through. In such circumstance, the litigator represents a respondent or offended party in civil cases. The litigator will assist the client amid the time spent with his services also being helpful in bid, settlement, pre-trial and trial levels.

Follow Karl Heideck on Twitter.

For those planning to figure out on if their lawful matter is part of litigation, you need to weight on if your evidence would go through if taken before the court of law. If that is the case, the case is said to meet the minimal litigation standards the process starts with getting a litigator. Sometimes the evidence carried forward may not be enough or majority of people involved in the case decides to come into agreement, the case cannot be termed as litigation.

Karl Heideck is a professional litigator based in Philadelphia where he works at Grant and Eisenhofer as a contract advisor. He spends a significant amount of his time in risk management, compliance and litigation practices. In the years, Heideck has wide experience in investigating discovery substances which are used for advanced security litigation or misrepresentation in the monetary sector. Karl Heideck is currently known worldwide with his efforts in litigation sector having continued to help many beyond boundaries.