Bruce Levenson Looks to Future with Sale of Atlanta Hawks

Bruce Levenson came into Atlanta with one goal on his mind: make the Atlanta Hawks a better franchise than when he found them. Back in 2004 the Atlanta Hawks were coming off of a string of abysmal seasons and the franchise needed a change. This is where Levenson came into play. Over the next decade Levenson would turn the Hawks around and create a culture of winning that would eventually culminate in back to back 50 win seasons and a Eastern Conference Finals berth. While Atlanta hasn’t leapt to a Championship Title they have made major waves. Now Levenson is selling the team and moving on, having accomplished his goal. See,

The climate for NBA team sales has been getting hotter and hotter lately. The Los Angeles Clippers set the market when owner Steve Ballmer shipped the team out and now Levenson is reaping the benefits. UCG co-founder Bruce Levenson managed to find a buyer with a quickness after putting an $850 million price tag on the franchise. Antony Ressler, a fund manager, was the first person to bite with a real offer and his buying group was quick to wrap things up. According to, Ressler was joined by former NBA star Grant Hill among a host of others looking to get their hands in on a team.

What Atlanta offers Ressler and the new owners is simple: a premier franchise in a hot market with a rabid fan base. Atlanta fans have gotten used to winning thanks to a strong couple of years with Levenson in charge. Now so long as Ressler focuses on continuing those winning ways, everything should come up roses. Ressler was quick to say that he was “proud” to become a “steward” for the NBA franchise. Now what remains to be seen is if he can turn his ambition into winning for Atlanta.