When Sanjiv Mehra and Johnathan Teller decided to create the perfect lip balm, it seemed like an easy market to tap into. As easy as it may have seemed to conquer, they knew that it was going to take hard work to make their mark on the industry. They also knew that it was going to take a unique look, catchy name, and an aggressive media campaign to get their brand to be noticed. To ensure that their product would be a success instead of a quick fad, thinking outside of the box was their only option.
Ultimately, Evolution of Smooth, better known as EOS, https://evolutionofsmooth.ca/lip-balm.html, was created. It’s brightly colored organic spherical shaped lip as well as tasty flavors immediately separated them from their basic and bland competitors. There was no doubt in their minds that their lip balm was going to be a success.
Now that the product was finished, they needed an aggressive media campaign. They reached out to various fashion bloggers who would then review EOS on social media. Those reviews made their rounds on Instagram, YouTube, and Facebook, which ultimately led to popular celebrities using their product. The product made its way on the shelves of stores such as Well, Walmart (https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069) and Target. eBay and Amazon are online stores that sell EOS lip balms.
Currently, EOS is the second best-selling lip balm in the world. Mehra and Teller can now look back and know that all their years of hard work and research, went into making a successful business with sales over one million weekly. After seven years of consistent sales, it’s safe to say that this innovative, organic lip balm is here to stay.