Fabletics Succeeding Online And With Brick And Mortar

Online shopping is becoming a preference for many as it becomes easier than ever to find quality goods over an internet connection and have them delivered right to the door. People are adopting busier lifestyles and it has become the easier option to shop online. With the progression of online shopping, prices are also becoming more competitive. This Amazon style of shopping is creating a “showrooming” effect with customers. As more and more competitive prices are available online people are just going to brick and mortar stores to try things on, see them with their own eye, and touch them to feel for quality. If the customer likes the product, they leave and go to search for the exact same product for a lower price from an online retailer.

 

This showroom effect is devastating to a lot of brick and mortar business, but companies like Fabletics are beating out Amazon and Amazon like retailers at it’s own game. They have wised up to the customer’s shopping methods and are giving them what they want while being able to maintain online and brick and mortar shopping venues. In fact, Fabletics started as an online retailer, and after much success opened their brick and mortar locations based on data collection so they knew that would have success with their stores.

 

Many of the customers who are attracted to the brick and mortar stores already hold online memberships with Fabletcs, drawn in by their low pricing, great product and monthly membership service that caters to their personal style. The members going into the stores are familiar with the products, and the ones coming into the store to see the products are given the chance to try out the brand and sign up in the store, giving them the full Fabletics experience. They are able to provide a high level of customer satisfaction in the store, keeping track of what local area customers buy on the website, and offering similar styles in the stores to cater to their lifestyle and preferences.

 

Fabletics offers a styling query on their website enabling them to assess the customer’s style and the type of workouts they do so they can offer them specially chosen picks each month. The VIP members that sign up for this styling service are also offered a lower price on the products, significantly lower than other comparable brands without a styling service. This cuts down on the amount of time the customer spends browsing the site and delivers to them exactly what they want, so there is less chance of the customer leaving the site to find something that suits their taste and budget better.

 

Fabletics currently offers athletic and fitness apparel on their website like leggings, shorts, bra tops, long sleeved tops and zip ups. The athletic apparel extends into athleisure options available in the stores, compelling current customers to venture into the store for dressier athletic inspired apparel that can be layered over their workout gear for a complete athletic lifestyle look.

WEN By Chaz Dean Continues To Build A Good Reputation

WEN hair care products were designed and created by Chaz Dean, and the product continues to see positive reviews and testimonials from customers who love the product. This is because of the special formula that went into making WEN cleansing conditioners allows it to be effective on all different types of hair. With the hype surrounding WEN, a Bustle Magazine writer decided to try out the product, being a hair stylist herself, she couldn’t resist.
After using the product for a period of a week, Emily detailed how the product worked on her hair and the effect it had on her hair daily. Throughout her article, she put up before and after pictures showing off the differences after using the WEN cleansing conditioner. Even though she was worried initially before of how fine and thin her hair is, she was happy when WEN brought more life into her hair and allowed her to obtain easily manageable hair. Emily has had her fair share of bad luck with products in the past, which is why WEN will surely stay a part of her regular

The 5 in 1 formula Chaz Dean used to create Wen hair cleansing conditioners offers amazing results for all kinds of hair without needing to break the bank. It also saves because it can also be used to replace typical conditioners or shampoos, as it does the job of both. WEN is an all natural product that is free of all chemicals like sulfates and is used in the same way as any other shampoo or conditioner. However, the product comes with a guide on how to properly apply and the correct amount for different hair lengths. The product is readily available through retailers online, such as Sephora and Amazon or at http://www.guthy-renker.com/products/beauty/wen-haircare/ and is quick to arrive once ordered.  Visit the website wenhaircare.com. Follow Wen hair on Twitter.

 

The Fabletics New Brand

Kate Hudson is an actress that has appeared in a multitude of films and achieved amazing success with her acting talent. According to Elite Daily, Hudson is conquering the fashion world with her wonderful line of active-wear fashions and introducing a few new additions to her clothing line of Fabletics.

Per Wikipedia, Fabletics is the name of Hudson’s fitness wear company. It is one of the most successful fitness brand clothing companies online. However, Hudson has decided to launch a new type of clothing line. Well, it is not exactly clothing. Hudson is launching a new swim-wear line. In an interview featured in Elite Daily, Hudson relates that she simply loves the summer-time and spending time at the beach. She worked with designers to make sure that the swim-wear line was sexy, stylish, and very comfortable to wear.

More Coming

Well, the launch of the swim-wear line certainly made a big splash with Fabletics fans. However, there is more good news on the fashion frontier. Hudson is adding a line of summer dresses to her collection. The new dress and swim-wear line is a suitable combination for Fabletics. The dress and swim-wear are available in a wide range of sizes too. Now, you can wear a Fabletics summer dress to the beach and reveal your Fabletics swimsuit underneath. The best part is that the line of fashions are high quality and very affordable.

Fabletics

Kate Hudson is the inspirational co-founder of Fabletics. Certainly, Hudson lives a very active and healthy lifestyle. Hudson wanted other women to share her commitment to living a healthier lifestyle through her fashion line that allows women to stay active and comfortable.

In their Facebook page, Hudson launched Fabletics with partners that realized that a certain niche needed to be filled in the fashion market. There were numerous high ticket clothing lines with wonderful looking athletic wear that was far too expensive for the average woman. They decided to launch their own moderately priced line that included stylish and high quality clothing. The company almost instantly hit a positive note with their targeted audience. Now, it is one of the most successful clothing lines in that category.

Source: http://www.fabletics.ca/kates-picks.htm