What You Should And Should Not Do On Social Media For Your Brand

Brand reputation is being increasingly made up of your brand’s presence and image on social media. A more positive image and stronger presence on social media will result in an overall better reputation and more fame of your brand. In fact, social media such as Facebook can influence up to 52% of purchasing decision both online and offline according to a recent survey. This is an increase of almost 20% when the survey was done in 2014. Below are some things that you should and should not do to improve you social media image and presence.

Don’t be too pushy or try to market your product aggressively. This is in fact counterproductive and will turn customers away from your product. Instead focus on creating user generated content by highlighting customer testimonials or experiences. Make social media content customer centered and throw in a little marketing here and there and you have a winning formula.

Do not ignore legitimate user complaints. One research study by IC Media Direct reviews found that the leading cause of customers leaving one brand for another was a lack of or bad customer service. Address legitimate customer complaints as best you can. Customers who feel their needs are addressed and resolved are very likely to not only stay a customer but promote your brand through positive feedback and word of mouth. Ignoring legitimate complaints can only create doom for you company through negative feedback and badmouthing on the web.

Do monitor your brand mentions. Don’t assume that what is being said all over the web is not important. By monitoring your brand on the web even in places such as forums, you can get a much deeper picture of what people really think of it. If you monitor your brand, you can also address any new complaints you find and help resolve issues. Brand monitoring is important because you can uncover new complaints and see feedback that you may have previously missed.

Reply to messages promptly. Use an autoreply software if you have to, if you cannot respond immediately. Studies show that companies who respond quickly to customers are more likely to receive referrals and positive feedback. At the very least acknowledge a customer, while you are working out on a reply.

A Simple Guide to Digital Hygiene

Sally Kohn, a journalist working with the Daily Beast, shares five simple tips to reduce the risk of doxxing, or having personal information revealed on the internet. The suggestions are provided largely by Darius Fisher, co-founder and president for more than three years of Status Labs, a public relations and online presence management firm with offices across the United States.

Fisher has been at the fore of Status Labs’ push to foreign countries and has seen the successful growth of Status Labs as a firm since 2013. Specializing in minimizing the risk for figures both public and private, and giving those affected by negative internet publicity a second chance, Fisher has been lauded as both one of the Innovation 50 by PRWeek in 2015 and the Biz Dev Professional of the Year in 2016.

The first step, according to Fisher, is to clean your personal information off of the biggest information brokers on the web. These include (but aren’t limited to) PeopleSmart, Pipl, and Whitepages.

Secondly, Fisher urges anyone who isn’t a public figure to set all of their social media accounts to private. Unless there’s some business reason to make a social media post public, he argues your posts should be your business only, and to be mindful of who can see it.

As a third suggestion, Fisher offers that you should reset your passwords at least four times a year. He stresses that it’s key to making it difficult for your accounts on any website from being compromised, and suggests keeping physical notes on your passwords to keep them easily remembered.

Moving from preventive practices to proactive presentation, Fisher suggests that you google yourself regularly. When done in a manner that gives untailored information, it can be useful in determining how you are perceived by potential employers.

Finally, Fisher gives some advice on what to do if everything goes wrong and you’re doxxed anyway. The important part, he says, is staying calm. Panic is a doxxer’s goal. He also states that you should go to the police with anything you feel threatens your person.