The EOS company hid their massive and quick paced success until recently. Years ago, lip balm was just the ordinary cylindrical tubes with a couple of basic flavors, such as, cherry, and mint. Then, EOS came out with the perfect, pastel colored, orb shaped lip balms with unique flavors such as honeydew and grapefruit. These products first got their big break when a buyer from Walgreen bought them. To their surprise, EOS lip balm was a success and sold rapidly. Then, Walmart and Target bought them. Suddenly, EOS lip balm started to fill the shelves everywhere. Even celebrities such as, Kim Kardashian, Christina Aguilera, and Miley Cyrus were spotted taking these orb shaped balls out of their bags. Critics started raving about this new product and they were suddenly everywhere.
This product currently sells more than a million units a week. And the global lip care market is expected to start increase by 2020, because of its high demand for natural and organic products, which EOS specializes in. They are now a $250 million company, and still selling. But EOS isn’t planning on stopping here. They are coming up with new products and have many more ideas in store!