The Status of Brazilian Startup Sector in 2017

Recently, the Brazilian startup industry has experienced exponential growth. According to Flavio Maluf on, the CEO of Eucatex Companies, the Brazilian Association of Start-ups has registered over 4200 new companies in the field of e-commerce, health, education, SaaS, and entertainment. This growth is visible due to the existence of critical professionals, knowledgeable in managing particular tasks in these companies. Gama Experience conducted a survey of the areas that will be a hotspot for startups in 2017. According to Flavio Maluf, technology will take center stage. The areas to explore include:

Customer relations

Investing in customer experience will be on the rise. Enhancing customers’ satisfaction results in increased sales on Therefore, businesses will venture into providing quality customer service while selling their products. For startups, achieving excellent client relations will lead them to acquire more customers.

Making e-commerce ventures

Venturing in e-commerce involves setting up websites to attract new customers. E-commerce ventures try to provide solutions to the client’s pre-existing problems.

Use of Cascading Style Sheets (CSS)

Application of Cascading Style Sheets when creating websites makes web pages more appealing to customers. Websites endowed with colors, excellent layouts, fonts, elements, and shapes help in selling the company. For startups to thrive, they will need to hire people with the high expertise and skills in IT.

Flavio Maluf’s role at Eucatex Group

Flavio Maluf is an entrepreneur and president of Eucatex Group. He is also a senior executive officer of GrandFood and a graduate of Armando Alvares Penteado Foundation. Maluf began working at Eucatex in 1987. He was able to rise above ranks, excelling in every department he was assigned to manage. In 1996, his uncle recognized his efforts and appointed him to the executive team. A year later, Maluf was appointed the president of Eucatex Group. For close to two decades, Flavio Maluf has managed to make the company one of the top construction material and furniture manufacturers in South America. Maluf has grown this company into an international business that supplies its products to over 37 countries worldwide. Eucatex Group also has a recycling plant that generates cost-effective and eco-conscious energy at